The BKK DKM trainee package illustrates the services offered by the BKK Demag Krauss-Maffei to new members of the younger generation.
The design style featuring urban elements differs from the otherwise straightforward corporate design of the BKK DKM. The visual style is adjusted to the very young target group. Nevertheless, important corporate design elements such as the corporate colors and fonts stay the same.
In cooperation with a marketing specialist I designed an info brochure, various postcards and stationery.